We're delighted to announce a new corporate partnership with Brewgooder, a Scottish-based craft beer company whose ‘Brewed on Purpose’ commitment to create waves of people-positive change through their business, chimes with our own brand values of consideration and collaboration alongside our sustainability objectives in our own business practices.
Among their many ethical initiatives, Brewgooder work with impact partner Charity Water to ensure that for every can or pint of their beer enjoyed, they commit to 100 pints or cans being provided in clean water on projects across the world. Similarly, they continue to strive for more ethical business practices and a more diverse and inclusive brewing industry through their Work in Progress scheme.
Of course, we used the opportunity to shoot Brewgooder's cans on stage at the Festival Theatre, where they'll take centre stage in our bars - we do love a photo opportunity. Thanks to our brilliant Technical Team, who gave the cans their moment in the spotlight.
In July Brewgooder were incredibly proud to be recognised as one of the ‘Best for the World™’ B Corps of 2021. This was awarded for their clean water efforts in the Community area as well as meeting the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.
Capital Theatres and Brewgooder began working together last year as part of Brewgooder’s Panto in a Box initiative - a pack of four themed beers, panto snacks and a panto story with a proportion of the profits going to the Theatre Artists Fund, including local schemes which benefited Capital Theatres’ artistic community. Since the pandemic had put a pause on the King’s Panto we were more than happy to help Brewgooder promote this fun alternative to benefit artists whose income had disappeared overnight.
We’re thrilled to find partners in Brewgooder who share our values and have ethical and environmental policies and practices at the heart of what they do.Fiona Gibson, Capital Theatres
Last Christmas we dedicated our festive campaign to support the devastated performing arts scene... we're keen to create plenty of positive moments and outcomes together via this newly formed partnershipJames Hughes, Co-Founder of Brewgooder