Edinburgh has the WOW factor

We have teamed up with other city arts venues to celebrate Edinburgh as a year-round cultural hotspot. 

EdinburghWows, a campaign based on highlighting the emotional connections stirred by outstanding cultural experiences, is the first ever collaborative marketing campaign between Edinburgh’s arts venues will showcase the city as a must-see cultural destination all year round.

Led by the Edinburgh Cultural Venues Group (ECVG) and delivered by Marketing Edinburgh and Edinburgh Tourism Action Group (ETAG) in partnership with Expedia, the campaign will promote the capital’s low-season cultural offering using a short video promoted across digital channels. The video will communicate the emotional “wow” experienced from visiting Edinburgh’s vast and distinctive offering of world class culture.

The video will showcase cultural experiences that can be enjoyed in Edinburgh, paired with the physical and emotional human reactions that these experiences elicit. The film aims to convey a sense of love, wonder and joy; coupling jaw-dropping, tears of laughter and eyes opening wide in amazement, with a dramatic performance, piece of art or a live orchestra. Short edits of the video will be distributed through YouTube and Facebook and promoted organically by all the partners.

To discover what wow moments you will experience in Edinburgh, visit the EdinburghWows official website, which will feature the video, curated what's on offerings and links to all the partner venues, allowing visitors to book accommodation through Expedia, as well as transport.  

It also features ‘Wonder Walks’ - a series of walks around Edinburgh that deliver wow moments as you walk between venues, and ‘Wonder Weeks’ - stand out weeks in the Edinburgh cultural calendar that coincide with good availability at city hotels.


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