Cookie Policy

This policy will explain to you what cookies are, which cookies we use on our website, why we use cookies and how you can select which cookies you want to receive from us.

Key Definitions:

IP Address: Internet Protocol (IP) is a unique identifier assigned to each device connected to a computer network that uses the IP for communication.

Cookies: Simple files of text and numbers that are stored by your web browser on your device when you visit our website or apps or subscribe through marketing emails.

Cache: A hardware or software component that stores data so future requests for that data can be served faster.

We receive and store certain details whenever you interact with us. We log your Internet Protocol (IP) address so we can receive and send information from and to you online.

Our website uses cookies to enable online transactions (first party cookies) and to track website usage patterns and inform our digital advertising (third party cookies). We may also track receipt, opening, click-through, and purchase and unsubscribe information for the emails we send.

The term “cookie” refers to one or more small pieces of information stored on or provided by your computer or device when you access online information. Your browser or device sends these cookies back to us every time you visit our pages, or it sends the cookies to another webpage that recognises the cookie, so each page can recognise you and can then, for example, tailor what you see on the screen. Other technologies, which are sometimes, called pixel tags and device fingerprinting work in a similar manner.

Cookies are browser-specific so, for example, cookies that are created when you use Internet Explorer are not accessible if you then switch to using Google Chrome, or Firefox, or Safari. Cookies are also device-specific so, for example, cookies created when using your phone are not accessible when you switch to using your laptop. You can decide whether or not to allow cookies on your devices. You can clear your cache of cookies by following the instructions in the Removing & Disabling Cookies section, which you can find at the end of this document.

Each web domain can only access cookies stored by that specific web domain, meaning that only Capital Theatre servers can access the cookies set by the domains.

Purposes and legal bases

The primary purpose for which we use and share personal data in this context is to deliver and help personalise the advertisements you see. This includes advertisements on other websites you visit, apps you use or media you see (such as on social media, TV or online). This is in our legitimate interest as we want to ensure that the advertisements that are delivered to you are effective (for example, that the number of times you see the same ad is limited) and delivered to the right audiences.

We do not currently process personal data in the context of automated decision-making or profiling that would produce legal or other significant effects for you. If that changes at any time in the future, we will notify you beforehand as required.

You can also manage cookies by disabling them or switching them off via the settings tool in your browser. Please see the ‘Removing and Disabling Cookies’ section below. 

What cookies we use

We use a number of different types of cookies on the site:

Session Cookies:  These are an essential part of our ticketing website that enable you to purchase tickets with us. We deem these strictly necessary to the working of the website if you do decide to turn cookies off then you will be unable to add tickets to your basket or log in to your account

VivaTicket: Our ticketing system uses cookies to see whether or not you are logged in, and whether or not you have any items in your basket. 

Analytics and performance Cookies: We use this to understand how the site is being used in order to improve the user experience. We use cookies to collect anonymous, non-personal information. We do this to provide you with a better experience, identify preferences, diagnose technical problems, analyse trends and to improve our website.

Google Analytics: Google Analytics is deployed on every page of our site, this records visitor activity on the site which allows us to understand where visitors are coming from and how they are using the website.   We currently retain this data for two years after which it is permanently deleted.

If you do not want Google Analytics to record how you use our website then you can install the Google Analytics opt-out browser add-on

User preferences: These cookies are set to remember preferences set by the user. For example, we set a Persistent Cookie so we know whether or not to show you the ‘this website uses cookies’ pop-up message. Once you have seen and dismissed the message, we set the cookie so that you are not shown the message again. This cookie is set for 10 days.

Advertising: These cookies are set to ensure our advertising is targeted at the correct audiences.  These change depending on the productions we present and agency use of different systems.  Whenever we include links to external websites (eg. to the dedicated websites of the touring productions we present), other Privacy and Cookie policies will apply. Capital Theatres is not responsible for any external practices and we would urge all patrons to read the relevant policies.

To opt out of their cookie, please see the ‘Removing and Disabling Cookies’ section below.

Third Party Cookies: These cookies may be set through our website by other companies. Data may be collected by these companies that enable them to serve up adverts on other sites that are relevant to your interests. These cookies can track your visits, but they don’t know who you are even if you are logged in to your account.

How and with whom we share personal data

We may share your usage Information combined with some of your Account Information, such as your user name and email address, with third party advertisers so that they can deliver or personalise the advertisements you see. Such as:

Behavioural retargeting with our media buyers Bright Signals – who we have data transfer agreements in place to keep your personal data secure

  • Facebook
  • Google Display Network (GDN)
  • Google Adwords

How we use cookies

Our cookies help us:

  • Make our website work as you’d expect.
  • Remember your settings during and between visits.
  • Improve the speed/security of the site.
  • Allow you to share pages with social networks like Twitter.
  • Personalise our site to you to help you get what you need faster.
  • Continuously improve our website for you.
  • Make our marketing more efficient (ultimately helping us to offer the service we do at the price we do). To understand the consequences of not granting us permission to use cookies, please see the Granting us permission to use cookies section below.

We do not use cookies to:

Pass personally identifiable data to third parties.

Granting us permission to use cookies

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of our website. For example, a session cookie stores your username and password for future use, so you would need to input this information each time you access the website.

Removing & Disabling Cookies

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit All About Cookies 

Cookies can be cleared from your internet browser at any time. For information on how to do this, follow these links:

Internet Explorer




It may be that your concerns around cookies relate to so called “spyware”. Rather than switching off cookies in your browser you may find that anti-spyware software achieves the same objective by automatically deleting cookies considered to be invasive.

To opt out of being tracked by Google Analytics across all websites visit

To opt out of being tracked by social media networks for advertising purposes, please visit the following pages:




Please note, opting out or disabling these cookies does not mean you will see fewer adverts. You will continue to see adverts, however these will be less targeted to your interests.

We have tried to cover all cookies in this list that we or our service providers use. Please be aware that there may be a delay in updating this list. If you do notice any discrepancies, please be sure to contact us and let us know.

Find out more about cookies here:

Information Commissioner’s Office

All About Cookies